Here we have provided a complete guide on “how to market” for Indians. You may be interested in marketing your business, a particular product or an event that you are about to organize. This guide is for you!
Though this guide, we have talked about all the “basic aspects” of marketing. This guide will give you a general procedure of what is involved in marketing, the complete process and how you have to go about pricing, advertising, packaging, delivering etc. your product or service.
This guide is especially written for Indians. We have tried to provide information about the people that make up our country, how they think, what appeals to them etc. We have especially concentrated on the Indian middle class. This is the largest group of the Indian population. They have been the largest group of consumers for quite some time now. In the future, as the country keeps growing, our Indian middle class is going to be one of the largest markets in the world.
Though this guide we have tried to provide a general understanding of the Indian middle class, what appeals to them, etc.