How to design the best marketing mix for your business?

The marketing mix is said to consist of the four P's :

1. Product
2. Price
3. Place
4. Promotion

As we have already discussed, the marketing strategy is dependent on the target market. This basically means that the:

1. Product
2. Price
3. Place
4. Promotion

are all to be designed to appeal to the selected target market. In the following pages we have tried to show you how the perfect marketing mix is to be designed for your target market.